
Honest outreach
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Use actual customer questions to check whether the plan is useful.
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




