
Response integrity
Check status codes, redirects, broken paths, and canonical destinations. A URL should not appear successful while showing an error or unrelated page. Allow time for checking, not just production.
Compare robots.txt, noindex output, canonicals, and sitemaps. Different systems can publish conflicting instructions. Agree whether the evidence supports keeping, changing, or stopping the approach.
- A written brief
- Named responsibilities
- Agreed review points




