Check data before changing bids
Broken tags, duplicate actions, and altered definitions can distort campaign decisions. Verify measurement when performance changes unexpectedly before changing targeting or bidding to solve the wrong problem. Keep the next decision tied to evidence the team can verify.
Track acceptance, opportunities, and sales delay. Learn from declined accounts rather than evaluating the campaign on volume alone. Leave the team with a decision, an owner, and a review date.
Budget and capacity
Allow for both media spend and management fees, and set a budget the business can test responsibly. Pause or adjust offers when staff cannot handle new inquiries. Agree a spending limit before approving additional tools or media.
Change a defined part of the message, audience, or page and state the success measure in advance. Account for conversion delay before comparing results. Review the whole path instead of judging one screen in isolation.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities