
Review the whole cost
Include production and staff time when comparing channels. A campaign with cheap inquiries can cost more if every lead needs extensive qualification. Show optional costs separately from the essential work.
Trace how someone first hears about the business, compares the offer, makes contact, and becomes a customer. Find the stage that loses suitable prospects before choosing more channels. Leave the team with a decision, an owner, and a review date.
- A written brief
- Named responsibilities
- Agreed review points




