Choose a useful format
A comparison, demonstration, checklist, and service explanation answer different questions. Choose the format from the reader's task before setting a word count or requesting a series of posts. Explain which task matters next and why it takes priority.
Check figures, quotations, dates, and permissions before outreach. Supply a named contact who can answer follow-up questions. Use dated records rather than relying on memory at the next review.
An update process
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Use dated records rather than relying on memory at the next review.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. End each review with a named next step.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities