
Risk review
Distinguish editorial links, sponsorships, directories, and suspicious patterns. Do not remove or disavow links solely because a tool labels them negatively. Keep the original result alongside the updated version.
Inspect which pages attract links and whether destinations still work. Recover useful lost paths before commissioning more placements. Keep enough history to separate a planned test from an unrelated change.
- A written brief
- Named responsibilities
- Agreed review points




