Keep accounts and assets organized
Document access, roles, source files, permissions, and reporting. The business should be able to continue publishing and retrieve its assets when staff or suppliers change. Record the tools, owners, and renewal dates involved.
Distinguish routine publishing from paid campaigns in the scope and report. A boosted post is not a complete acquisition strategy. Use the findings to update the brief for the next stage.
Community responsibilities
Agree who answers comments and private messages, how quickly, and when issues are escalated. A public complaint or sensitive request should have a defined handling process. Document responsibilities so delivery does not depend on assumptions.
Organic publishing and paid distribution serve different purposes. Separate content production, account management, and media spend when agreeing scope. Name an owner for each task so requests do not get lost.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities