
Credible experience
Do not invent projects, credentials, quotations, or personal stories. Attribute external information and verify what is presented as the author's knowledge. Keep the next round of work small enough to assess clearly.
Interview the named author for their methods, examples, and judgments. A credible piece needs more than a generic topic outline. Use the findings to update the brief for the next stage.
- A written brief
- Named responsibilities
- Agreed review points




