
Credible experience
Do not invent projects, credentials, quotations, or personal stories. Attribute external information and verify what is presented as the author's knowledge. Ask customer-facing staff which details people need before deciding.
Interview the named author for their methods, examples, and judgments. A credible piece needs more than a generic topic outline. Review both successful actions and errors before launch.
- A written brief
- Named responsibilities
- Agreed review points




