Shared Negative Keywords
When irrelevant themes repeat across several Google Ads campaigns, the first task is to apply exclusions at the right account, list, campaign, or ad-group level. We classify search terms by intent, service fit, location, employment, research, and conversion evidence, then review the findings with your team. That gives the next change a clear reason instead of adding more activity without checking its value. End each review with a named next step.
Review actual inquiry locations and staffing hours. Account settings and reports should be checked rather than assumed to match service coverage. Allow for updates when the offer or business process changes.
A fair test
Change a defined part of the message, audience, or page and state the success measure in advance. Account for conversion delay before comparing results. Check what happens after the customer clicks, submits, or calls.
Platform attribution and analytics may credit conversions differently. Compare costs and customer records, and state which conversion definition the report uses. Choose the review measures before the work begins.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities