
Reusable assets
Plan crops, short excerpts, captions, and stills while producing the original. Reuse should suit the format rather than repeat the exact same asset everywhere. Explain which task matters next and why it takes priority.
Clarify ownership, licensing, source-file delivery, and permitted uses. Keep permissions alongside the finished material. Check the rights to photographs, quotations, and licensed material.
- A written brief
- Named responsibilities
- Agreed review points




