
Production readiness
Prepare products, locations, staff permissions, scripts, and shot lists before recording. Late decisions increase editing and reshoot time. Bring sales questions into the brief so the work answers real concerns.
Plan crops, short excerpts, captions, and stills while producing the original. Reuse should suit the format rather than repeat the exact same asset everywhere. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




