
Reusable assets
Plan crops, short excerpts, captions, and stills while producing the original. Reuse should suit the format rather than repeat the exact same asset everywhere. Use actual customer questions to check whether the plan is useful.
Clarify ownership, licensing, source-file delivery, and permitted uses. Keep permissions alongside the finished material. Check what happens after the customer clicks, submits, or calls.
- A written brief
- Named responsibilities
- Agreed review points




