
Reusable assets
Plan crops, short excerpts, captions, and stills while producing the original. Reuse should suit the format rather than repeat the exact same asset everywhere. Agree whether the evidence supports keeping, changing, or stopping the approach.
Clarify ownership, licensing, source-file delivery, and permitted uses. Keep permissions alongside the finished material. Check the rights to photographs, quotations, and licensed material.
- A written brief
- Named responsibilities
- Agreed review points




