
Reusable assets
Plan crops, short excerpts, captions, and stills while producing the original. Reuse should suit the format rather than repeat the exact same asset everywhere. Bring sales questions into the brief so the work answers real concerns.
Clarify ownership, licensing, source-file delivery, and permitted uses. Keep permissions alongside the finished material. Test the important customer action before publishing a change.
- A written brief
- Named responsibilities
- Agreed review points




