
Honest outreach
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Leave the team with a decision, an owner, and a review date.
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Keep enough history to separate a planned test from an unrelated change.
- A written brief
- Named responsibilities
- Agreed review points




