
Market-level budgets
Allocate tests according to demand and customer value rather than spreading money evenly. Keep a record of regions with insufficient evidence. Agree a spending limit before approving additional tools or media.
Verify availability, prices, delivery, and support promises across campaigns. Regional exceptions should be clear before a customer makes contact. Check whether customers received the information they needed to continue.
- A written brief
- Named responsibilities
- Agreed review points




