
Purpose and format
Specify the audience, message, channel, dimensions, and next action. A good-looking asset still needs a reason to be used. Bring sales questions into the brief so the work answers real concerns.
Prepare products, locations, staff permissions, scripts, and shot lists before recording. Late decisions increase editing and reshoot time. Review both successful actions and errors before launch.
- A written brief
- Named responsibilities
- Agreed review points




