
Purpose and format
Specify the audience, message, channel, dimensions, and next action. A good-looking asset still needs a reason to be used. Record the decision as well as the numbers behind it.
Prepare products, locations, staff permissions, scripts, and shot lists before recording. Late decisions increase editing and reshoot time. Keep the plan manageable rather than adding work without an owner.
- A written brief
- Named responsibilities
- Agreed review points




