
Define the problem
Start with the affected URLs, observed change, and business consequence. A ranking decline can have several causes that require different evidence. Bring sales questions into the brief so the work answers real concerns.
Use crawls, search reports, release history, and page comparisons to check the explanation. Avoid treating one tool score as a complete diagnosis. Review both successful actions and errors before launch.
- A written brief
- Named responsibilities
- Agreed review points




