
Editing and review
Check accuracy, redundant paragraphs, headings, links, and next steps before publication. Read the copy without the keyword brief to test its usefulness. Save a baseline before replacing an existing approach.
Identify the question or service decision the page should answer. Support it with related topics rather than inserting a list of target phrases. Bring sales questions into the brief so the work answers real concerns.
- A written brief
- Named responsibilities
- Agreed review points




