Check data before changing bids
Broken tags, duplicate actions, and altered definitions can distort campaign decisions. Verify measurement when performance changes unexpectedly before changing targeting or bidding to solve the wrong problem. Use several relevant signals rather than one isolated result.
Track acceptance, opportunities, and sales delay. Learn from declined accounts rather than evaluating the campaign on volume alone. Identify the most useful correction before adding another feature.
Budget and capacity
Allow for both media spend and management fees, and set a budget the business can test responsibly. Pause or adjust offers when staff cannot handle new inquiries. Agree a spending limit before approving additional tools or media.
Change a defined part of the message, audience, or page and state the success measure in advance. Account for conversion delay before comparing results. Use a real test inquiry to check delivery and follow-up.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities