Measure the intended use
Choose a review measure that fits the content's job. A help page, supplier comparison, and sales resource should not all be judged by page views or search traffic alone. Look at the customer outcome as well as the channel activity.
Do not invent projects, credentials, quotations, or personal stories. Attribute external information and verify what is presented as the author's knowledge. Identify the most useful correction before adding another feature.
An update process
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Record the date, reason, and owner of important changes.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. End each review with a named next step.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities