Measure the intended use
Choose a review measure that fits the content's job. A help page, supplier comparison, and sales resource should not all be judged by page views or search traffic alone. Use measures that connect to the stated business goal.
Do not invent projects, credentials, quotations, or personal stories. Attribute external information and verify what is presented as the author's knowledge. Agree whether the evidence supports keeping, changing, or stopping the approach.
An update process
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Use dated records rather than relying on memory at the next review.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Agree whether the evidence supports keeping, changing, or stopping the approach.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities