Give reviewers a clear job
Ask subject reviewers to check accuracy and editors to check structure and readability. Mixing those roles can delay approval while leaving important factual questions unresolved. Identify the most useful correction before adding another feature.
Define handling of recordings, drafts, internal documents, and unpublished material. Record confidentiality and attribution terms in the agreement. Confirm permissions before sharing customer information or assets.
Distribution that fits
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. End each review with a named next step.
Confirm permission for photographs, quotations, customer stories, and licensed assets. Approval time belongs in the production schedule, not after it. Use only the customer information needed for the agreed work.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities