Build content from customer questions
Useful posts can explain a process, demonstrate an offer, or answer a concern heard by staff. Start with that material instead of repeating a service name across a calendar of similar promotional captions. Explain why a change was made, not just when it happened.
Distinguish routine publishing from paid campaigns in the scope and report. A boosted post is not a complete acquisition strategy. Assign one person to approve the final work.
Make the plan fit your market
For an audience in Phoenix, use genuine service-area information, staff knowledge, customer questions, and events the business is actually involved in. Get permission for customer photos and confirm local offers before scheduling posts. Review how customers in Phoenix contact the business and receive a reply.
Balance explanations, demonstrations, customer questions, and offers. Assign asset production and review deadlines so a calendar does not depend on last-minute approval. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities