Make evidence easy to check
Separate a verifiable fact from an opinion or sales claim. Keep source notes and obtain permission for customer examples so the finished piece can be reviewed and updated without guessing. Check representative pages and tasks before applying changes more widely.
Specify the audience, message, channel, dimensions, and next action. A good-looking asset still needs a reason to be used. Leave the team with a decision, an owner, and a review date.
Useful structure
Answer the main question early, then explain choices, examples, and trade-offs. Headings should help the reader find information rather than repeat a target phrase. Leave the team with a decision, an owner, and a review date.
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Use dated records rather than relying on memory at the next review.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities