
Reusable assets
Plan crops, short excerpts, captions, and stills while producing the original. Reuse should suit the format rather than repeat the exact same asset everywhere. Compare the proposed message with the words customers use.
Clarify ownership, licensing, source-file delivery, and permitted uses. Keep permissions alongside the finished material. Check that a visitor can find the next action without guessing.
- A written brief
- Named responsibilities
- Agreed review points




