
Reusable assets
Plan crops, short excerpts, captions, and stills while producing the original. Reuse should suit the format rather than repeat the exact same asset everywhere. Review recent inquiries before making assumptions about demand.
Clarify ownership, licensing, source-file delivery, and permitted uses. Keep permissions alongside the finished material. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




