
Qualified inquiry feedback
Distinguish wrong-area, wrong-practice, duplicate, and suitable inquiries using firm-approved criteria. Keep unnecessary sensitive details out of marketing reports. Check the main customer path before judging the channel alone.
Separate the matters the firm handles from unrelated legal searches. Ad messages and destinations should describe the actual service. Compare customer actions with the message that attracted them.
- A written brief
- Named responsibilities
- Agreed review points




