
Answer clarity
State useful answers directly and support them with specific evidence. Text written only to mention a brand gives readers and search systems little to use. Agree whether the evidence supports keeping, changing, or stopping the approach.
Use attributable authors, accurate business details, and verifiable references. Do not invent expertise or cite sources that do not support the claim. Agree how defects will be reported and resolved.
- A written brief
- Named responsibilities
- Agreed review points




