Separate organic and paid roles
Regular publishing and paid campaigns can serve different goals. Define the audience, creative, destination, and budget for advertising rather than treating every organic post as something to promote. Note changes in budget, capacity, and offers when reviewing performance.
Use readable text and captions and avoid putting essential details only inside a graphic. Check the final asset at mobile size. Confirm who handles urgent changes and who checks the result.
Make the plan fit your market
For an audience in San Diego, use genuine service-area information, staff knowledge, customer questions, and events the business is actually involved in. Get permission for customer photos and confirm local offers before scheduling posts. Use verified business information when addressing the San Diego audience.
Give each post one message and an appropriate next action. Short video needs readable captions and an opening that explains why the viewer should continue. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities