
Import verification
Review budgets, bids, destinations, and targeting after importing an account. Settings should not be assumed to behave identically across platforms. Keep enough history to separate a planned test from an unrelated change.
Assess the offer and available demand on the Microsoft network. A different audience mix may justify a controlled test rather than a copied budget. Review the full journey before blaming or expanding one channel.
- A written brief
- Named responsibilities
- Agreed review points




