Measure the intended use
Choose a review measure that fits the content's job. A help page, supplier comparison, and sales resource should not all be judged by page views or search traffic alone. Explain why a change was made, not just when it happened.
Do not invent projects, credentials, quotations, or personal stories. Attribute external information and verify what is presented as the author's knowledge. Name an owner for each task so requests do not get lost.
Make the plan fit your market
Use questions from customers in San Diego, actual service-area information, and examples your business can verify. Local references should explain an offer or decision, rather than insert neighborhood names without a reason. Base local references on service coverage and customer needs, not invented examples.
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Limit account access to the people who need it.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities