
Respect sample limits
Low traffic may not support a reliable split test. Use task testing and measured improvements rather than claiming statistical certainty from a small sample. Turn the findings into a short list of actions and owners.
Define the audience and conversion action before calculating a rate. A change in traffic quality can alter the rate even when the page has not changed. Identify the most useful correction before adding another feature.
- A written brief
- Named responsibilities
- Agreed review points




