
Response integrity
Check status codes, redirects, broken paths, and canonical destinations. A URL should not appear successful while showing an error or unrelated page. Keep a short record of common questions and objections.
Compare robots.txt, noindex output, canonicals, and sitemaps. Different systems can publish conflicting instructions. Review the whole path instead of judging one screen in isolation.
- A written brief
- Named responsibilities
- Agreed review points




