Keep the offer current
Ads and destinations need to reflect actual prices, availability, and terms. Assign a person to communicate changes so customers are not sent to an offer the business can no longer fulfill. Separate unsuitable inquiries from failures in the response process.
Coordinate call handling, consultation requests, and response ownership with the firm. Confirm what information intake needs and how sensitive details are handled. Leave the team with a decision, an owner, and a review date.
Traffic quality
Review available search terms, audience signals, locations, and placements. Exclude clearly unsuitable traffic and document the reasons rather than making broad cuts from one poor result. Look at what happened after the initial visit or interaction.
Carry the offer and expectation from the advertisement to the destination. A generic homepage may make a visitor work too hard to find the advertised service. Include sales follow-up when reviewing the quality of inquiries.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities