
Relevant segments
Separate new subscribers, recent customers, and inactive contacts where the data supports it. A useful message follows what the reader needs next. Keep the next round of work small enough to assess clearly.
Review sender authentication, bounce handling, suppression rules, and links before sending. Test the message in common email clients. Choose the next task from the review rather than repeating the calendar.
- A written brief
- Named responsibilities
- Agreed review points




