
Reusable assets
Plan crops, short excerpts, captions, and stills while producing the original. Reuse should suit the format rather than repeat the exact same asset everywhere. Check the reasons suitable customers hesitate or leave.
Clarify ownership, licensing, source-file delivery, and permitted uses. Keep permissions alongside the finished material. Check the destination as well as the message that sends people there.
- A written brief
- Named responsibilities
- Agreed review points




