
Reusable assets
Plan crops, short excerpts, captions, and stills while producing the original. Reuse should suit the format rather than repeat the exact same asset everywhere. Use recent customer feedback to challenge an unclear message.
Clarify ownership, licensing, source-file delivery, and permitted uses. Keep permissions alongside the finished material. Test the important customer action before publishing a change.
- A written brief
- Named responsibilities
- Agreed review points




