
Purpose and format
Specify the audience, message, channel, dimensions, and next action. A good-looking asset still needs a reason to be used. Look for gaps between what the business offers and what visitors understand.
Prepare products, locations, staff permissions, scripts, and shot lists before recording. Late decisions increase editing and reshoot time. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




