
Purpose and format
Specify the audience, message, channel, dimensions, and next action. A good-looking asset still needs a reason to be used. Leave the team with a decision, an owner, and a review date.
Prepare products, locations, staff permissions, scripts, and shot lists before recording. Late decisions increase editing and reshoot time. Allow for updates when the offer or business process changes.
- A written brief
- Named responsibilities
- Agreed review points




