Plan the reply after the post
Comments and messages can include sales questions, support needs, or sensitive information. Decide who responds, when an issue moves to another channel, and what should never be handled in a public reply. Agree whether the evidence supports keeping, changing, or stopping the approach.
Prepare scripts, shot lists, staff permissions, products, and review dates. Confirm whether shoots or supplied assets are included. Review ongoing responsibilities before launching more activity.
Community responsibilities
Agree who answers comments and private messages, how quickly, and when issues are escalated. A public complaint or sensitive request should have a defined handling process. Set a review deadline and identify the person responsible.
Organic publishing and paid distribution serve different purposes. Separate content production, account management, and media spend when agreeing scope. Choose a decision maker who can resolve conflicting feedback.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities