
Choose useful demand
Compare services by margin, available capacity, and repeat business. The service with the highest search volume is not always the most worthwhile to promote. Turn the findings into a short list of actions and owners.
Use one brief for website, content, advertising, and sales staff. Agree the promise and the customer information needed at each stage. Confirm who handles urgent changes and who checks the result.
- A written brief
- Named responsibilities
- Agreed review points




