
Publication and refresh
Assign internal links, images, a reviewer, and a future review date. Publication is the beginning of maintenance, not the end. Leave the team with a decision, an owner, and a review date.
Use recurring customer questions and information gaps to choose topics. Avoid producing several articles that answer the same question in different words. Look for gaps between what the business offers and what visitors understand.
- A written brief
- Named responsibilities
- Agreed review points




