
Handoff details
Pass useful context to sales: need, account fit, source, and agreed next action. Avoid sending repeated low-information submissions. Look for gaps between what the business offers and what visitors understand.
Track acceptance, opportunities, and sales delay. Learn from declined accounts rather than evaluating the campaign on volume alone. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




