
One page purpose
Identify the question or service decision the page should answer. Support it with related topics rather than inserting a list of target phrases. Bring sales questions into the brief so the work answers real concerns.
Tell readers what the page offers early. Move detailed explanation into descriptive sections instead of delaying the answer with an introduction. Choose the next task from the review rather than repeating the calendar.
- A written brief
- Named responsibilities
- Agreed review points




