
Relevant segments
Separate new subscribers, recent customers, and inactive contacts where the data supports it. A useful message follows what the reader needs next. Leave the team with a decision, an owner, and a review date.
Review sender authentication, bounce handling, suppression rules, and links before sending. Test the message in common email clients. Agree whether the evidence supports keeping, changing, or stopping the approach.
- A written brief
- Named responsibilities
- Agreed review points




