
Reuse with purpose
Adapt footage into clips, stills, or explanations that suit each channel. A different crop alone does not always make a useful new post. Agree whether the evidence supports keeping, changing, or stopping the approach.
Choose the viewer's question or next action before writing or filming. Keep captions and visuals focused on the same point. Check whether customers received the information they needed to continue.
- A written brief
- Named responsibilities
- Agreed review points




