Give reviewers a clear job
Ask subject reviewers to check accuracy and editors to check structure and readability. Mixing those roles can delay approval while leaving important factual questions unresolved. Explain which task matters next and why it takes priority.
Prepare a concise release, background notes, and accessible approved assets. Make the evidence easy for an editor to check. Explain which task matters next and why it takes priority.
Distribution that fits
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Use the findings to update the brief for the next stage.
Confirm permission for photographs, quotations, customer stories, and licensed assets. Approval time belongs in the production schedule, not after it. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities