Define a worthwhile conversion
A button click, form submission, qualified inquiry, and sale are not the same result. Agree which action guides bidding and reporting, then test that it is recorded once and reflects real behavior. Keep enough history to separate a planned test from an unrelated change.
Inspect available placement and delivery information. Consider relevance, suitability, and the destination rather than evaluating exposure counts alone. Assign one person to approve the final work.
Make the plan fit your market
Target only the parts of Phoenix and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Keep contact and availability details current for the Phoenix market.
Distinguish a submitted form from an accepted lead or sale. Check event triggers and duplicate counts before using them to judge or automate performance. Check access rights before giving another supplier an account login.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities