
Network reporting
Review available distribution and query reports for suitability. Evaluate the channel on useful inquiries and costs, not clicks alone. Keep a short record of common questions and objections.
Review budgets, bids, destinations, and targeting after importing an account. Settings should not be assumed to behave identically across platforms. Review the whole path instead of judging one screen in isolation.
- A written brief
- Named responsibilities
- Agreed review points




