
Approval workflow
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Keep approvals with someone who can confirm the business facts.
Compare saves, shares, visits, and inquiries with what staff hear from customers. High reach is not evidence that the audience is a good fit. Leave the team with a decision, an owner, and a review date.
- A written brief
- Named responsibilities
- Agreed review points




