Protect useful URLs during change
A redesign or content migration can remove working routes to important information. Inventory valuable URLs, agree redirect destinations, and test the new pages before the old ones are retired. Keep enough history to separate a planned test from an unrelated change.
Separate developer fixes, editorial review, approval, and publication. Agree how agency work fits with the business's existing team. Name an owner for each task so requests do not get lost.
Make the plan fit your market
Check the services and areas the business genuinely covers in New Orleans, LA. Use accurate contact details and customer questions from that market. Create separate local pages only when they give visitors different, useful information. Check that location references reflect how the business actually operates.
Compare Search Console and analytics trends with releases, redirects, and content updates. Keep a change log so later movement can be interpreted in context. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities